locl is a Portland-based startup providing business owners the knowledge on how to improve connections with customers.
ABOUT THE LOGO
The pin icon in the logo represents two things: the business owner being connected to the customer and the physical location where the connection takes place. The typeface paired with the icon is friendly, round, and modern.
ABOUT THE BRAND
The color palette and typefaces selected for the brand juxtapose professional and friendly. The dark navy in the color palette feels modern and professional while the bright colors are charming and eye-catching. The typefaces selected balance modern and traditional.
ABOUT THE COLLATERAL
As with any brand, the system needed to work both in digital and in print. The color palette and type system display beautifully in every application.
Brand Identity & Development
ABOUT THE PROJECT
locl is a freelance client.