Jessica Tate
art director, ux/ui designer, educator, and speaker
locl.jpg

locl

 

locl is a Portland-based startup providing business owners the knowledge on how to improve connections with customers.

 
 
locl-logo.jpg
 
 

ABOUT THE LOGO

The pin icon in the logo represents two things: the business owner being connected to the customer and the physical location where the connection takes place. The typeface paired with the icon is friendly, round, and modern.

 
 
locl-dashboard.jpg
 
 
The dashboard aims to make data enjoyable and easy to understand.
 
 
locl-color.jpg
 
 

ABOUT THE BRAND

The color palette and typefaces selected for the brand juxtapose professional and friendly. The dark navy in the color palette feels modern and professional while the bright colors are charming and eye-catching. The typefaces selected balance modern and traditional.

 
 
locl-reg.jpg
 
We wanted to create a beautiful, stunning registration screen that entices business owners to sign up.
 
 

ABOUT THE COLLATERAL

As with any brand, the system needed to work both in digital and in print. The color palette and type system display beautifully in every application.

 
 
locl-businesscards.jpg
 
 
 

ROLE(S)

Creative Direction
Art Direction
Brand Identity & Development
Logo
UX/UI Design

ABOUT THE PROJECT

locl is a freelance client.